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Popular Instagram Model Edits Her Posts To Reveal The Truth Behind The Photos…

By Karly Carpena
November 3, 2015

18-year-old, Essena O’Neill, had been making thousands of dollars modeling on Instagram and sharing her pictures with almost 580,000 followers. But last week, the Australian model deleted 2,000 photos from her account and changed the name to “Social Media Is Not Real Life.”


She has since re-captioned many of the remaining photos to reveal the “truth” behind them, and launched a new website, “Let’s Be Game Changers.”

“Without realising, I’ve spent the majority of my teenage life being addicted to social media, social approval, social status and my physical appearance,” O’Neill wrote in an October 27th Instagram post. “Social media, especially how I used it, isn’t real. It’s a system based on social approval, likes, validation in views, success in followers. It’s perfectly orchestrated, self-absorbed judgement.”

She broke down and re-captioned her Instagram photos to reveal the truth behind her photos




She was spending 50+ hours per week curating her social media persona – “I was miserable. Stuck. Uninspired. Angry”



“I didn’t enjoy the act of creating art, writing or any forms of self expression like I once did as a child”



Last Tuesday, O’Neill deleted 2000 photos and changed her Instagram title to “Social Media Is Not Real Life,” encouraging others to unplug too


She says: “I had everything I ever wanted. Now I’m here and I see how contrived, fake and forced consistently proving to the world ‘how amazing my life/body/self is”. I spent everyday looking at a screen, viewing and comparing myself to others. It’s easier to look at shiny and pretty things that appear happy than stopping and just getting real with yourself. Social media only became great for me because of the amount of effort I put in trying to portray this ‘perfect’ person, being born into the flesh I have and sharing emotional parts of my life. Being social media famous is a very unattainable thing for majority of people viewing this. I was attracted to the idea of being liked and of value. I put my value in numbers, not real life people, moments or my natural passions of art, writing… Posting on instagram consumed me. I can’t you how beautiful life is without a phone, without social media, without comparing, or likes or followers. We are not followers, we are beings of individuality and love. I have never felt so free. I will be making a lot more videos talking more about what happened ‘behind’ the image for a lot of these ‘perfect’ photos.

This is the last video on YouTube. I don’t want to support a social sharing sight that makes billions off advertisements I don’t agree with, plus the major point of focus being views and subscribers, not the message or ideas for positive global change. I spent hours watching perfect girls online, wishing I was them. Then when I was ‘one of them’ I still wasn’t happy, content or at peace with myself. Stripping away distractions made me question everything I did online. I want you to do the same.”

UPDATE: Check out her video on the next page thanking her fans for their outreach and helping to promote her story…