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Mall of America hires black Santa Claus for the first time in 24 years

By Karly Carpena
December 2, 2016


Black Stana is coming to the Mall of America! The Bloomington, Minn. retail giant will have its first African-American Santa after 24-years reports The Root:

The Star Tribune reports that Luther conducted a national search last spring for a Santa to whom children of color would be able to relate. Santa Sid, who has worked at the Mall of America for 20 years, met Larry Jefferson of Irving, Texas, at a Santa convention in Branson, Mo. Of the 1,000 Santa impersonators in attendance, Jefferson was the only black one.

“It was like finding a needle in a haystack,” Luther said.

Jefferson, dressed as Santa Larry, will greet children, pass out candy and pose for photographs by appointment only from Thursday to Sunday.